Atomic Ranch is a new magazine that targets people who grew up in ranch-style houses, now own ranch-style houses, and appreciate articles about the history of the style and sensitive makeovers that keep the essential ranch style while allowing for modern conveniences. Which type of variables does this new publication rely on to identify its target market?
A)psychographic variables
B)demographic variables
C)usage rate variables
D)family life cycle variables

Question

Quizplus · Accepted Answer

Atomic Ranch targets its audience based on their interests, lifestyles, and attitudes towards ranch-style houses, which are aspects of psychographic segmentation.

Atomic Ranch Is a New Magazine That Targets People Who