The editorial board of Gamers' Page, a magazine that primarily caters to people who are enthusiastic about sports and gaming, targets people who enjoy games. What type of market segmentation does the editorial board of Gamers' Page use?
A)usage-rate segmentation
B)geographic segmentation
C)psychographic segmentation
D)benefit segmentation

Question

Quizplus · Accepted Answer

The editorial board of Gamers' Page uses psychographic segmentation because they are targeting people who have a specific interest in gaming, which is a characteristic that cuts across geographic and demographic boundaries. This type of segmentation divides the market based on personality traits, values, interests, and lifestyles, which is precisely what the magazine is doing by targeting people who are enthusiastic about games.

The Editorial Board of Gamers' Page, a Magazine That Primarily