Ten Thousand Villages is a nonprofit retail store that sells gift items made by artisans from over 30 different countries. This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. Which type of segmentation does the store use?
A)demographic segmentation
B)psychographic segmentation
C)geodemographic segmentation
D)ethnic segmentation

Question

Quizplus · Accepted Answer

The store uses psychographic segmentation by targeting people who believe in and feel good about helping others whenever possible. This is a segmentation based on personality, values, interests, and lifestyles of consumers rather than demographic or geographic factors.

Ten Thousand Villages Is a Nonprofit Retail Store That Sells