Income, ethnic background, gender, and age are all examples of which type of segmentation bases?
A)geodemographic
B)organizational
C)demographic
D)socioeconomic

Question

Quizplus · Accepted Answer

Demographic segmentation bases focus on characteristics such as age, gender, race/ethnicity, income, and education level. Geodemographic segmentation focuses on both where people live and demographic characteristics, while organizational segmentation focuses on characteristics such as industry or company size. Socioeconomic segmentation overlaps with demographic segmentation, but it specifically focuses on income, occupation, and education level.

Income, Ethnic Background, Gender, and Age Are All Examples of Which