The Grief Store sells keepsake urns, cremation urns, funeral jewellery, and books on how to cope with the grief resulting from the death of a loved one. Which type of segmentation is the Grief Store using?
A)benefit segmentation
B)lifestyle segmentation
C)motive segmentation
D)family lifestyle segmentation

Question

Quizplus · Accepted Answer

The Grief Store is using benefit segmentation by offering products and books that address the specific needs of people who are grieving the loss of a loved one. This approach targets customers based on the benefits they seek, rather than demographic or psychographic characteristics.

The Grief Store Sells Keepsake Urns, Cremation Urns, Funeral Jewellery