Five statistically distinct health segments in the general population have been identified. One basis for this segmentation was whether a consumer had regular checkups or sought medical treatment only when injured or sick. Which segmentation could be used by health providers to reach these market segments?
A)demographic segmentation
B)aggregate segmentation
C)usage-rate segmentation
D)economic segmentation

Question

Quizplus · Accepted Answer

The segmentation based on whether a consumer had regular checkups or sought medical treatment only when injured or sick is an example of usage-rate segmentation, as it divides customers based on their frequency of product usage or buying behavior. This type of segmentation can be used by health providers to tailor their services and messages to each segment's specific needs, preferences, and behaviors. Demographic segmentation divides customers based on their age, gender, income, education, or other demographic variables, and is not relevant for this segmentation. Aggregate segmentation and economic segmentation are not commonly used segmentation methods in healthcare.

Five Statistically Distinct Health Segments in the General Population Have