What type of segmentation clusters potential customers into neighbourhood lifestyle categories and is a combination of geographic, demographic, and lifestyle segmentation?
A)geodemographic segmentation
B)microsegmentation
C)socio-cultural segmentation
D)lifestyle segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation clusters potential customers into neighbourhood lifestyle categories and is a combination of geographic, demographic, and lifestyle segmentation. This type of segmentation uses socio-economic and geographic factors to create lifestyle profiles of potential customers by using data such as where they live, their age, income, education, family status, and employment.

What Type of Segmentation Clusters Potential Customers into Neighbourhood Lifestyle