ThermaCare air-activated heat wraps are to be wrapped around sore muscles and joints. The product is advertised as a powerful pain reliever and a source of deep muscle relaxation. Its soothing warmth can work at night while you sleep to restore your body. Which type of segmentation is the manufacturer of ThermaCare heat wraps using?
A)geodemographic segmentation
B)functional segmentation
C)benefit segmentation
D)feature-based segmentation

Question

Quizplus · Accepted Answer

The manufacturer of ThermaCare heat wraps is using benefit segmentation, as they are targeting people who seek pain relief and deep muscle relaxation.

ThermaCare Air-Activated Heat Wraps Are to Be Wrapped Around Sore