Tall Paul's Tall Mall is the only furniture manufacturer that makes furniture to meet the needs of people who are over 198 cm tall. These people find furniture designed for average-sized people to be cramped and uncomfortable. Which type of segmentation does Tall Paul's use?
A)geodemographic segmentation
B)benefit segmentation
C)demographic segmentation
D)psychographic segmentation

Question

Quizplus · Accepted Answer

Tall Paul's Tall Mall uses benefit segmentation, as they target customers based on the specific benefit of needing furniture that accommodates taller individuals.

Tall Paul's Tall Mall Is the Only Furniture Manufacturer That