A manufacturer of lenses used in microscopes, binoculars, and telescopes has segmented its market into scientific equipment manufacturers, sporting equipment manufacturers, and retailers who sell replacement lenses. In order for this segmentation scheme to be successful, which of the following criteria does NOT need to be met?
A)substantiality
B)accessibility
C)identifiability and measurability
D)complexity

Question

Quizplus · Accepted Answer

Complexity is not a necessary criterion for successful market segmentation. The other three criteria (substantiality, accessibility, and identifiability/measurability) are critical for effective segmentation.

A Manufacturer of Lenses Used in Microscopes, Binoculars, and Telescopes