People with diabetes who need to replenish electrolytes lost during activity or illness cannot drink Gatorade because it is high in sugar. As a result, a manufacturer has developed Champion Lyte, which contains no sugar. Which type of segmentation did the manufacturer of Champion Lyte use to identify its market?
A)geodemographic segmentation
B)usage-rate segmentation
C)demographic segmentation
D)benefit segmentation

Question

Quizplus · Accepted Answer

The manufacturer of Champion Lyte identified a specific benefit desired by a segment of the market (replenishing electrolytes without the added sugar) and developed a product to meet that need. This is an example of benefit segmentation.

People with Diabetes Who Need to Replenish Electrolytes Lost During