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A Mobile Home Manufacturer Has Decided to Add Food Trailers

Question 62

Multiple Choice

A mobile home manufacturer has decided to add food trailers to its product line. If all the current competitors in that market use a differentiated product market strategy, which strategy would make the most sense for the manufacturer to implement?


A) product differentiation strategy
B) undifferentiated product strategy
C) concentrated targeting strategy
D) multisegment targeting strategy

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