The Toronto Zoo has completed a thorough examination of its patrons, such as Chinese families and ethnic communities. It grouped the customers into three segments based on size, geographic region, and benefits sought. Would you recommend a new segmentation analysis this year?
A)No, once every 10 years is about average.
B)Yes, I would recommend one be done regularly because of the rapidly changing nature of most markets.
C)No, consumer markets are not rapidly changing or developing like business goods markets.
D)Yes, a new analysis would be in order, but it should use different bases to get some variety.

Question

Quizplus · Accepted Answer

The question suggests that the Toronto Zoo's customer base includes Chinese families and ethnic communities. As such, market trends and demographics can change much more rapidly than other consumer markets. Therefore, it would be appropriate to conduct regular segmentation analysis more than once per decade to effectively track developments and changes within these segments of the market.

The Toronto Zoo Has Completed a Thorough Examination of Its