Manufacturers of instant potato flakes sell to resellers, institutional food services, and movie production companies. (Instant potato flakes are typically used in movies when the scene calls for falling snow.) How would manufacturers of instant potato flakes most likely segment their market?
A)by company characteristics
B)by the buying process
C)by financial terms
D)by customer relationship objectives

Question

Quizplus · Accepted Answer

Manufacturers of instant potato flakes would most likely segment their market by company characteristics, as their customers include resellers, institutional food services, and movie production companies. These different types of customers have unique needs and requirements, so the manufacturer might segment their market based on factors such as company size, budget, product usage, and purchasing behavior. By targeting each customer segment with tailored marketing and sales strategies, the manufacturer can better meet their specific needs and increase their sales and customer loyalty.

Manufacturers of Instant Potato Flakes Sell to Resellers, Institutional Food