Every six months or so, some manufacturer introduces a new shape or colour for the boxes that house the hardware to run PCs. These manufacturers ignore the fact most people like their technology in plain wrappers. These bright colours and odd shapes have failed because the market segment to which they are targeted lacks which of the following?
A)substantiality
B)identifiability and measurability
C)responsiveness
D)reliability

Question

Quizplus · Accepted Answer

The market segment lacks responsiveness, meaning the consumers in this segment do not positively react or show interest in the new shapes or colors of PC hardware boxes, as indicated by the failure of these innovations to appeal to them.

Every Six Months or So, Some Manufacturer Introduces a New