A number of plastic surgery groups are making use of loyalty cards. Patients who have five procedures will receive a free procedure. Aimed at patients who get maintenance treatments such as Botox or regular face peels, the loyalty cards may be used toward any type of surgical procedure. Which type of segmentation is this?
A)demographic segmentation
B)benefit segmentation
C)usage-rate segmentation
D)economic segmentation

Question

Quizplus · Accepted Answer

This is an example of usage-rate segmentation, as it targets patients who consistently purchase and use maintenance treatments.

A Number of Plastic Surgery Groups Are Making Use of Loyalty