If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada, you would be likely to target western Canadian men who have a strong need for individualism and limited government regulations. In other words, you would probably use which type of segmentation?
A)socio-cultural segmentation
B)geodemographic segmentation
C)attitudinal segmentation
D)situational segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation involves grouping consumers based on where they live and their demographic characteristics. In this case, targeting western Canadian men who have a strong need for individualism and limited government regulations is a geodemographic segmentation approach as it uses geographic and demographic characteristics to target a specific group of consumers.

If You Wanted to Introduce a Magazine Devoted to Providing