Candace makes and markets Festive Holiday Truffles candy. Candace views the world as one big market with no individual segments and tries to reach it with only one marketing mix. Her essentially mass-market philosophy indicates she probably uses which strategy?
A)multisegment targeting
B)universal targeting
C)concentrated targeting
D)undifferentiated targeting

Question

Quizplus · Accepted Answer

Undifferentiated targeting is a mass-market philosophy where the marketer views the entire market as one big segment and uses a single marketing mix to reach it. This aligns with Candace's approach of viewing the world as one big market with no individual segments.

Candace Makes and Markets Festive Holiday Truffles Candy