DCS designed an excellent line of specialty barbecues, had good distribution, used effective promotion with its market, and within four years had a respectable market share. Yet financial losses every year have caused DCS to drop this line. What might this market segment, relative to the resources devoted to it, have lacked?
A)reliability
B)identifiability and measurability
C)substantiality
D)accessibility

Question

Quizplus · Accepted Answer

The market segment may have lacked substantiality, meaning it was not large enough or profitable enough to justify the resources devoted to it. Despite effective distribution and promotion, the market segment may not have been generating enough revenue to cover the costs and therefore resulted in financial losses every year.

DCS Designed an Excellent Line of Specialty Barbecues, Had Good