Georgia Pacific and Mitchell Gold are two companies that have implemented and maintained marketing mixes designed to meet the needs of lesbians and gays. To these companies and others, lesbians and gays are desirable customers. How would they be best classified?
A)as a market sample
B)as a target market
C)as a perceived market
D)as a functional market

Question

Quizplus · Accepted Answer

Lesbians and gays are best classified as a target market because companies like Georgia Pacific and Mitchell Gold have specifically targeted and designed their marketing mixes to meet their needs, indicating a deliberate effort to reach this group of consumers.

Georgia Pacific and Mitchell Gold Are Two Companies That Have