In the context of a buying process, what are satisficers most likely to do?
A)select the best supplier who satisfies their product and delivery requirements
B)study numerous proposals carefully before selecting one
C)contact familiar suppliers and place orders with the first one that fulfills their requirements
D)contact new and unfamiliar suppliers when they need to purchase a product

Question

Quizplus · Accepted Answer

Satisficers are buyers who are content with finding a supplier who satisfies their minimum requirements for a product or service. They typically contact familiar suppliers and place orders with the first one that fulfills their requirements, rather than spending time studying numerous proposals or researching new suppliers. Choice C is the only option that aligns with this behavior.

In the Context of a Buying Process, What Are Satisficers