Products such as bleaches, painkillers, unleaded regular gasoline, and some soaps are distinguished by minor differences, such as brand names, packaging, colour, smell, or "secret" additives. With these products, marketers attempt to convince customers their product is significantly different from the others and should therefore be demanded over competing brands. What are these marketers using?
A)cannibalization
B)product differentiation
C)psychographic targeting
D)integrated marketing

Question

Quizplus · Accepted Answer

The marketers are using product differentiation to make their product appear distinct and unique from competing brands, even if the differences are minor.

Products Such as Bleaches, Painkillers, Unleaded Regular Gasoline, and Some