Recent research of cell phone features (e.g., calendar, push-to-talk, text messaging) has been completed and organized. The information has axes ranging from low- to high-technological advancement and from high-entertainment to high utility to show how the products are perceived by consumers and is done in two-dimensions. Which of the following describes how the data were plotted?
A)perceptual map
B)product differentiation graph
C)product locator
D)target market chart

Question

Quizplus · Accepted Answer

The data in this scenario were plotted on a two-dimensional graph with axes representing technological advancement and level of entertainment or utility perceived by consumers. This is a classic example of a perceptual map, which helps to visualize how consumers perceive different products in the market. The other options (product differentiation graph, product locator, and target market chart) are not as applicable in this context.

Recent Research of Cell Phone Features (E