Kumar owns two antique stores. One is in an upscale neighbourhood, and its merchandise is artfully arranged and priced to indicate product rarity. The other is in a run-down strip mall and contains some of the same type of merchandise, but the items are left in open boxes and placed haphazardly on shelves. Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates both of them. Which strategy he is using?
A)market integration
B)segmentation
C)targeting
D)positioning

Question

Quizplus · Accepted Answer

Kumar is using the positioning strategy by presenting his stores in different ways to appeal to different target audiences. The upscale store is positioned as a high-end and exclusive boutique, while the other store may appeal to bargain hunters with its lower prices and less refined presentation.

Kumar Owns Two Antique Stores