Tall Paul's Tall Mall designs and sells household furniture and furnishings to people who are over 198 cm tall-a rather small target market. Which targeting strategy does Tall Paul's Tall Mall use?
A)benefit
B)concentrated
C)multisegment marketing
D)universal product code

Question

Quizplus · Accepted Answer

Tall Paul's Tall Mall uses a concentrated targeting strategy, which focuses on a small, specific group of potential customers with distinct and specialized needs, in this case, people who are over 198 cm tall.

Tall Paul's Tall Mall Designs and Sells Household Furniture and Furnishings