What is the term for the development of a specific marketing mix to influence potential customers' overall perception of a brand, product line, or organization in general, and is related to the place a product occupies in consumers' minds relative to competing offerings?
A)market differentiation
B)diversification
C)combination marketing
D)positioning

Question

Quizplus · Accepted Answer

This describes the concept of positioning, which involves creating a distinct image for a brand or product line in the minds of consumers relative to competitors in the market. It involves developing a unique marketing mix that influences the target audience's overall perception of the brand or product line. Options A, B, and C do not accurately describe this concept.

What Is the Term for the Development of a Specific