Stouffer's offers gourmet entrees for one segment of the frozen dinner market and Lean Cuisine for another segment. When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each, which type of strategy was it implementing?
A)market integration
B)concentrated targeting
C)undifferentiated integration
D)multisegment targeting

Question

Quizplus · Accepted Answer

Stouffer's is implementing a multisegment targeting strategy by developing distinct marketing mixes for two different segments of the frozen dinner market.

Stouffer's Offers Gourmet Entrees for One Segment of the Frozen