What is product positioning the process of?
A)finding the correct location for retail outlets to sell a product category
B)finding the right channel of distribution for a product
C)creating the desired image of the firm's product with respect to its competition
D)competing with competitors' products in the retailers' stores for the best position on the shelf

Question

Quizplus · Accepted Answer

Product positioning is the process of creating a desired image of a firm's product with respect to its competition. It involves identifying unique features and benefits of the product and communicating them to the target audience in a way that sets it apart from its competitors. It is not about finding the location for retail outlets or competing with other products on the shelf. It can, however, influence the choice of distribution channels for the product.

What Is Product Positioning the Process Of