Which of the following trends will lead to the continuing growth of one-to-one marketing?
A)the growing number of customers who like to spend time shopping
B)the fact that consumers want to be treated like the masses
C)technology that allows the collection of detailed information on customers
D)the overuse of reward systems

Question

Quizplus · Accepted Answer

One-to-one marketing relies on detailed information about individual customers in order to tailor marketing efforts to their specific needs and preferences. Advances in technology make it easier to collect this information, which will likely lead to the continuing growth of one-to-one marketing. Option A is unlikely to lead to the growth of one-to-one marketing, as customers who enjoy shopping may prefer to browse and choose products on their own rather than having personalized recommendations. Option B is incorrect, as consumers today expect personalized treatment rather than being treated like the masses. Option D is irrelevant to the growth of one-to-one marketing.

Which of the Following Trends Will Lead to the Continuing