What is one advantage of using a concentrated targeting strategy?
A)It means that organizations can view the total market as receptive to its product.
B)It enables the use of a highly specialized marketing mix.
C)It can reach customers in two or more segments that might otherwise be missed.
D)It avoids the danger of putting all resources in one micromarket.

Question

Quizplus · Accepted Answer

A concentrated targeting strategy allows for a highly specialized marketing mix, tailored specifically to the needs and preferences of a particular segment. This enables the organization to better meet the needs of that segment, potentially leading to higher sales and customer loyalty.

What Is One Advantage of Using a Concentrated Targeting Strategy