Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service. What is the resort practising?
A)firewall marketing
B)one-to-one marketing
C)concentrated strategy
D)transactional strategy

Question

Quizplus · Accepted Answer

The resort is practising one-to-one marketing by accessing a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service. This requires personalized and individualized attention to the customer's needs and preferences.

Mirage Resorts in Las Vegas Has a System That Allows