Ad campaigns by Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve, you would need to take six aspirin or Tylenol. Which positioning base are these promotions using?
A)product class
B)competitor
C)product user
D)product merits

Question

Quizplus · Accepted Answer

These promotions are using the competitor positioning base by directly comparing Aleve's effectiveness to that of its competitors, aspirin and Tylenol, highlighting how Aleve provides more relief with fewer doses.

Ad Campaigns by Aleve Pain Reliever Emphasize the Fact That