For years, chickens sold in grocery stores were perceived to be a rather generic product-one brand of chicken was much like another. Then Maple Leaf Foods began an advertising campaign to tell consumers its brand of chicken was tenderer and a better choice. What did Maple Leaf bring to the marketing of chickens?
A)perceptual mapping
B)product differentiation
C)psychographic targeting
D)market innovation

Question

Quizplus · Accepted Answer

Maple Leaf Foods brought product differentiation to the marketing of chickens by positioning their brand as being tenderer and a better choice than other brands. This allowed them to create a unique selling proposition and distinguish their product from their competitors.

For Years, Chickens Sold in Grocery Stores Were Perceived to Be