What is the basic goal of one-to-one marketing?
A)to increase the market for the product category to new and current customers
B)to reduce costs through customer retention and increase revenue through customer loyalty
C)to increase visibility and locate new customers
D)to reduce the number of company employees and increase overall sales

Question

Quizplus · Accepted Answer

The basic goal of one-to-one marketing is to reduce costs through customer retention and increase revenue through customer loyalty. By building strong relationships with customers and personalizing their experiences, companies can increase the likelihood of repeat business and ultimately, maximize profits. Option A is incorrect because while expanding the market is sometimes a byproduct of one-to-one marketing, it is not the overall goal. Option C is incorrect because increasing visibility and locating new customers is more aligned with traditional mass-marketing tactics. Option D is incorrect because reducing the number of employees is not necessarily a goal of one-to-one marketing, and it is not likely to lead to an overall increase in sales.

What Is the Basic Goal of One-To-One Marketing