The Play It Again Sports Chain Carries All Kinds of Sports

The Play It Again Sports chain carries all kinds of sports equipment at much lower prices than the typical sporting goods store. Typically, merchandise sold in the store has little, if any, wear. By being both a way for people to get rid of unwanted equipment and a source of new-to-you equipment, what is Play It Again Sports emphasizing?

A) geographic lifestyles
B) public relations
C) the family life cycle
D) positioning