Sure Fit Inc. has begun a rebranding strategy to let customers know it no longer produces only slipcovers, but also carries a line of rugs, window treatments, and bedding. What would it describe as women with average annual household income of $60,000 or more?
A)its market audience
B)its market differentiation
C)its perceived market
D)its target market

Question

Quizplus · Accepted Answer

The description of women with an average annual household income of $60,000 or more is a target market, as it represents a specific group that the company is aiming to reach and serve with its products.