The city of Blossom Valley has a job training program for the homeless but has had a difficult time reaching this group with information about the program even though radio and television stations have provided public service advertisements free of charge. This illustrates a segmentation problem with which of the following?
A)substantiality
B)identifiability and measurability
C)responsiveness
D)accessibility

Question

Quizplus · Accepted Answer

The problem described in the scenario suggests that the homeless population is not easily accessible, making it difficult for the city to reach them with information about the job training program. Therefore, the segmentation problem is with accessibility.

The City of Blossom Valley Has a Job Training Program