John Sichner, editor and publisher of Beverage Digest, a trade journal for beverage producers, wrote, "In this day and age, one product can't be the answer for all consumers." What was Sichner opposing the use of?
A)repositioning
B)reengineering
C)one-to-one marketing
D)undifferentiated targeting

Question

Quizplus · Accepted Answer

John Sichner is opposing the use of undifferentiated targeting, where one product is targeted towards all consumers without any market segmentation.

John Sichner, Editor and Publisher of Beverage Digest, a Trade