In the off-highway industry, there are a number of machines that are built for highly specialized applications. These machines are built in low volume and require an equally low volume of specialized components. What would a customized manufacturer of drivetrain products use to reach its market?
A)market aggregation
B)limited demand
C)multisegment marketing
D)concentrated targeting

Question

Quizplus · Accepted Answer

A customized manufacturer of drivetrain products would likely use concentrated targeting to reach its market, as they focus on supplying specialized components to a narrow segment of the off-highway industry. This target market is likely too small to justify the use of market aggregation or multisegment marketing, as demand is limited and highly specialized.

In the Off-Highway Industry, There Are a Number of Machines