Canon Cameras has developed a new camera for baby boomers with a fewer options and larger buttons. What would these baby boomers be to Canon?
A)a heterogeneous segment
B)a target market
C)a responsive segment
D)an aggregated market

Question

Quizplus · Accepted Answer

The baby boomers who would benefit from this camera with fewer options and larger buttons are a specific group within the larger market. Canon has developed this camera specifically with the needs and preferences of this group in mind, indicating that they are a target market.

Canon Cameras Has Developed a New Camera for Baby Boomers