Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation)can be purchased at the Bay and Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE)trademarks.
-Refer to Wrestling Merchandise.How can the groups identified above as strong wrestling fans be described?
A)as market positions
B)as market segments
C)as positionings
D)as microsegments

Question

Quizplus · Accepted Answer

A group of individuals sharing one or more characteristics that cause them to have relatively similar product needs is called a market segment.

Market Research Has Shown That 6- to 17-Year-Old Males,18- to 24-Year-Old