Global Travel Agency is a small business that creates personalized vacations for its customers and is now in the process of identifying groups of travellers who have relatively similar vacation dreams.The business is engaged in the process of market segmentation.

Question

Quizplus · Accepted Answer

The statement describes the process of market segmentation, which involves identifying groups of customers with similar needs and wants. Therefore, the statement is true.

Global Travel Agency Is a Small Business That Creates Personalized