Once a marketer is aware of all possible segmentation variables,choosing which variables to use is a simple,scientific process.

Question

Quizplus · Accepted Answer

Choosing segmentation variables involves a complex process of evaluating the relevance and effectiveness of each variable in identifying and targeting profitable segments. This process requires a combination of data analysis, market research, and industry knowledge, and there is no one-size-fits-all formula for selecting the best variables.

Once a Marketer Is Aware of All Possible Segmentation Variables,choosing