Ol' Roy (the Wal-Mart store brand)dry dog food is sold at minimal cost with no promotion.Kal-Kan Foods markets Pedigree dry dog food and spends time and money to develop ads to show the relationships between dogs and their owners.The two companies' products provide the same level of nutrients to dogs.These products are not differentiated.

Question

Quizplus · Accepted Answer

While both products may provide similar nutrients, they are differentiated by branding, marketing strategies, and consumer perception.

Ol' Roy (The Wal-Mart Store Brand)dry Dog Food Is Sold