Segmentation by customer relationship occurs when business marketers segment their markets by income,occupation,and educational variables.

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Segmentation by customer relationship refers to dividing customers based on the nature of their relationship with the company (e.g. current customers, ex-customers, potential customers) and tailoring marketing efforts accordingly. Income, occupation, and educational variables are examples of demographic segmentation.

Segmentation by Customer Relationship Occurs When Business Marketers Segment Their