Clearing Skies Press published a book by Robert Ruark entitled Keeping the Baby Alive Till Your Wife Gets Home.It is an advice book for new fathers.This is an example of the use of demographic segmentation variables.

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The book's title and subject matter suggest that the target audience is new fathers, indicating the use of demographic segmentation variables such as gender and life stage.

Clearing Skies Press Published a Book by Robert Ruark Entitled