When Schlitz beer advertised its product with the slogan "You only go around once in life,so you might as well reach for the gusto," it was relying on demographic segmentation.

Name: When Schlitz beer advertised its product with the slogan "You only go around once in life,so you might as well reach for the gusto," it was relying on demographic segmentation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The slogan appeals to lifestyle and values, which is more aligned with psychographic segmentation rather than demographic segmentation.

When Schlitz Beer Advertised Its Product with the Slogan "You