Reader's Digest magazine sent millions of subscribers with different medical conditions,such as high blood pressure or high cholesterol,a booklet filled with articles and prescription-drug ads,all about the very condition each person has.Reader's Digest's segmentation plan used benefit segmentation variables.

Question

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Benefit segmentation is based on identifying the specific benefits that different groups of consumers are seeking from a product or service, and subsequent marketing efforts are targeted towards meeting those specific needs. In this case, Reader's Digest segmented their subscribers based on their medical conditions, and provided them with information and ads that are relevant and useful to their specific needs.

Reader's Digest Magazine Sent Millions of Subscribers with Different Medical