Munson Jams & Jellies is a small company in Oregon.Its owner has been heard to say that she engages in mass marketing.Marketers would call her strategy an undifferentiated targeting strategy.

Question

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An undifferentiated targeting strategy is when a company targets the entire market with a single marketing mix. By saying that Munson Jams & Jellies engages in mass marketing, the owner is implying that the company is not segmenting the market and is instead targeting everyone with the same marketing messages and products.

Munson Jams & Jellies Is a Small Company in Oregon