How should an organization view every transaction?
A)as simply a financial exchange
B)as deleterious to customer relationship management
C)as the opportunity to collect vast amounts of data about the customer
D)as the creation of customer-organization multiplicity

Question

Quizplus · Accepted Answer

An organization should view every transaction as the opportunity to collect vast amounts of data about the customer. By collecting data about customer transactions, an organization can better understand customers' needs, preferences and behavior, which can help in designing better products and services, creating better customer experiences and building stronger customer relationships.

How Should an Organization View Every Transaction